LinkedIn Marketing Strategy Blog
16 Resources to Start Generating Leads and Sales With LinkedIn Ads and Sponsored Updates
Let me take a guess.
You want to do more with LinkedIn Ads and Sponsored Updates because you have tons of prospects on LinkedIn but have yet to figure out how to make them work?
You want to do more with LinkedIn Ads and Sponsored Updates because you have tons of prospects on LinkedIn but you have no idea where to start, or where to learn how?
Am I right?
LinkedIn Ads have somehow continued to stay under the radar.
But I guess it's not THAT surprising, considering that not many people know what they are doing with LinkedIn ads and even less are putting out valuable content on how to get started.
With that in mind, we went out and found the most insightful and and helpful blog posts, guides, videos, best practices etc. that we could find and aggregated them all into one resource.
Stop looking at fluff that has no actionable advice and adds no value to your marketing efforts (and if another “guru” tells me the secret to success on social media is “engaging your followers” I am going to scream)!
If you really want to get started with LinkedIn ads take a look at the resources we have put together below, and get started today:
In this Q&A by Salesforce they sat down with Andrew Kaplan, Sr. Product Marketing Manager for LinkedIn Marketing Services, to discuss LinkedIn sponsored updates and what he see's working best in terms of targeting, message, etc. for their advertisers.
This is just a list from AdSpecs.com that shows all of the ad specs for LinkedIn sponsored updates. All of your image size, ad policies, character limits, examples, etc.
Go ahead and bookmark this page NOW…it'll save you some Googling down the road.
(Googling's a word right?)
This blog post by Koozai walks through a few different ways to position your ads on LinkedIn that will help lower your click through rate (CTR).
Hint: Be specific.
Here is a published post on LinkedIn by Sanjay Patel that gives you step-by-step instructions on how to integrate your LinkedIn Ads with your Google Analytics tracking system.
Because let's be honest, LinkedIn's tracking system is lacking at this point and tracking is important.
A little overwhelmed? Feel a little behind?
Don't worry you're not alone.
LinkedIn Ads and Sponsored Updates are a mystery to most business owners and marketers.
If you want to get caught up in a hurry take a look at this guide from Adstage that will explain everything you need to know when you are just starting out with LinkedIn Advertising.
Another quality piece from our friends over at Adstage that gives commentary on LinkedIn's top Sponsored Updates from 2014.
Taking a look at what worked well last year with sponsored updates will give you some insight on where to start and an idea of what will work in 2015.
No need to reinvent the wheel. Just modify as needed to fit your model.
In this video that LinkedIn's Marketing Solutions team put out a while back, they explain the basics of how the LinkedIn Auction works and how you can leverage this information to become more competitive when bidding for ad space.
If you are going to be spending your ad dollars on LinkedIn you need to know EXACTLY how pricing works and is determined.
This 20 page guide by Hubspot is another resource for those who are just getting started with LinkedIn advertising and is THE starting point for those looking to get LinkedIn ads fired up.
From terms-to-know to advanced tactics and everything in between; it's very similar to the AdStage article above, just a bit more thorough.
Often times we talk with business owners and marketers that create a beautiful and informative piece of content but have no idea how to get in the hands (or in front of) decision makers and their target prospect.
In this post, Contently lays out a strategy that uses LinkedIn sponsored updates and ads to get content in front of the right people. Because how valuable is the best ebook in the world that no one who matters reads?
Straight from the mother ship I give you a SlideShare deck of best practices for promoting content on LinkedIn.
People don't want to be sold to. In fact, most people hate it.
That's why you have to position yourself in a way that allows you to come off as genuine, relatable, and trustworthy.
You have to be one of the good guys. Not only does this makes sense for you (it works) it also makes sense for LinkedIn (their members like it more).
This slide deck is worth checking out.
We buy ad space to make money.
You may hear people pretend that they by ad space for more righteous reasons. They'll say they're not even worried about sales – that they run ads to create engagement, increase awareness, strengthen their brand, attract brand advocates.
Well they are just coming in the side door as apposed to the front door.
It may take a bit longer but the goal is ultimately sales, a good return on investment.
This recent case study done by NewsCred.com goes full transparency to show you how they ran their campaign and calculated their (positive) ROI.
Best practices SHOULD NOT be viewed as a suggestion…they are a guideline.
This is a best practices one sheet strait from the guys (and gals) over in the LinkedIn Ads Division that should be used as a checklist when putting together your ad campaigns.
This blog post from AJ Wilcox on the AdStage Blog is a great resource for those with experience with LinkedIn ads but are looking to take their efforts to the next level.
This guy really knows his stuff. So much so that our team over here at LinkedSelling have partnered with AJ to develop and run LinkedIn Campaigns for our clients.
With our combined experience we have as much (and probably more) experience and knowledge with LinkedIn advertising than anyone else in the world!
Late last year LinkedIn announced the release of LinkedIn Direct Sponsored Content. This allowed advertisers the ability to create and promote LinkedIn Company Updates that were not actually posted and visible to everyone on LinkedIn.
The importance of this can not be understated as it allowed marketers to create audience specific add that can be a/b tested directly along side of other ads without flooding the company news feed.
Lean more about Direct Sponsored Content in one of the most well written blog posts from the best looking LinkedIn authority in the word…me.
This is a private group on LinkedIn where other marketers get together to talk about everything regarding LinkedIn ads – What's working right now? What could you improve on? What's new features and products are available?
You get the picture.
Once in the group you will have access to 2,800+ of the best and most experienced LinkedIn marketers in the world (including Aj Wilcox and Josh Turner).
LinkedAd Academy is the only online training program SOLELY focused on teaching business owners and marketers how to generate leads and sales using LinkedIn ads.
Over the last few years, our company has been testing LinkedIn Ad strategies extensively.
We have learned how to consistently generate leads at a cost of $4-8 each.
And these aren't junk leads, these are high level businesses and targeted decision makers.
In LinkedIn Ad Academy we show you exactly what we're doing, so you can replicate it for your business.
Here's how the program works: LinkedAd Academy is a 17+ lesson bootcamp, that is guaranteed to help you exploit LinkedIn ads to develop an entirely new source of clients for your business.
Well there you have it. Everything that you need to start generating highly targeted highly valuable leads using LinkedIn Ads.
The secrets out.
People are starting to get some serious results running LinkedIn ad campaigns and you DO NOT want to be left behind.
LinkedIn is THE social network for business decision maker and THE only social network where profession and business experience take precedent over interests and experiences.
It's like a fastball being grooved down the middle, all that's left to do is hit it.
Need some help? Looking to outsource your LinkedIn Advertising? Well you're looking at the best in the world.