How to Join More Than 50 LinkedIn Groups

How to Join More Than 50 LinkedIn Groups, and Why Doing So Will Grow Your Business

I talk a lot about LinkedIn groups.  Often times, I talk about the power of starting and running your own LinkedIn group. Simply because LinkedIn groups are a ridiculously powerful platform for positioning your business in front of prospects on a daily basis.  But that’s not what this article is about.  This article is focused […]

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Create Your LinkedIn Group

Why Starting a LinkedIn Group Will Change Your Business Forever

I might be the first person to have made this bold statement: Starting your own LinkedIn group is the single greatest  marketing tactic that you have at your disposal. And I do not mean to say greatest tactic within LinkedIn.  I’m referring to the entire spectrum of possible marketing activities. Yes, even better than having […]

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Five Things Your Competitors Are Not Doing On LinkedIn

If you’re already using LinkedIn to add to your list of business prospects, then chances are you’re ahead of the game. If not, now’s the time to get started.  LinkedIn is blowing up. You tell me a company or prospect that you want to do business with, and I’ll show you how to connect with […]

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HSBC Business without Borders Sidebar Ad LinkedIn

How HSBC Launched LinkedIn Campaign to Grow “Business without Borders” Group

HSBC is the latest big financial institution to jump into their LinkedIn marketing campaign with a branded group, Business without Borders | USA.  LinkedIn groups are a fantastic way to reach targeted prospects, whether you are a massive financial firm or a one-man shop. But the key is developing a group that attracts your prospects […]

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LinkedIn Connection Database Build

Are My Lower Level Connections Worth Paying Attention To?

We’ve all spent time searching for the one or two big contacts or key decision makers within LinkedIn that will help us with our next big sale or project. Sometimes we connect with those big contacts and sometimes we don’t. Along the way, we always manage to pick up a large amount of “lower level” […]

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LinkedIn Marketing Campaign Case Study

There’s Already a LinkedIn Group For That. Now What?

Well, there is already a group that caters to my industry or ideal prospects, so now what should I do? We get that question often. Our response?  Create the group that will best attract your ideal prospect, regardless of whether a similar group already exists. Why You Should Not Delay Launching Your LinkedIn Group It’s […]

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Case Study: How Vestas Used LinkedIn to Launch Their Largest Marketing Campaign Ever

Vestas is a global leader in wind energy, solutions, and infrastructure.   Over 30 years since its founding, and with 2011 revenues of $7.68 billion, the company is certainly no stranger to big marketing campaigns. Most  recently, the company has faced increasingly intense competition, an uncertain regulatory environment, and a global recession that has kept demand […]

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LinkedIn Case Study - Cathay Pacific Groups Ads

Case Study: Cathay Pacific Targets Air Travelers via LinkedIn Groups and Ads

Cathay Pacific Airways is a nonstop premium airline service focused on the business class market.  Looking to expand their business accounts for the Asia and China market, they turned to LinkedIn. Problem: How to Reach Their Target Audience Effectively? Cathay Pacific faces the same challenges that all business face.  How to cut through the noise […]

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Dell LinkedIn Case Study Group Growth

Case Study: Dell Builds Brand Equity with “Business Solutions Exchange” LinkedIn Group

LinkedIn groups are the most powerful way to establish authority and get your message in front of your target prospects on an extremely consistent basis. Computer giant Dell has proven this with their group Business Solutions Exchange.  Started in June 2010, the group now stands at approximately 8,000 members.  What’s more important, the group is […]

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