Case Study: How Vestas Used LinkedIn to Launch Their Largest Marketing Campaign Ever

Vestas is a global leader in wind energy, solutions, and infrastructure.   Over 30 years since its founding, and with 2011 revenues of $7.68 billion, the company is certainly no stranger to big marketing campaigns. Most  recently, the company has faced increasingly intense competition, an uncertain regulatory environment, and a global recession that has kept demand […]

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LinkedIn Case Study - Cathay Pacific Groups Ads

Case Study: Cathay Pacific Targets Air Travelers via LinkedIn Groups and Ads

Cathay Pacific Airways is a nonstop premium airline service focused on the business class market.  Looking to expand their business accounts for the Asia and China market, they turned to LinkedIn. Problem: How to Reach Their Target Audience Effectively? Cathay Pacific faces the same challenges that all business face.  How to cut through the noise […]

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Dell LinkedIn Case Study Group Growth

Case Study: Dell Builds Brand Equity with “Business Solutions Exchange” LinkedIn Group

LinkedIn groups are the most powerful way to establish authority and get your message in front of your target prospects on an extremely consistent basis. Computer giant Dell has proven this with their group Business Solutions Exchange.  Started in June 2010, the group now stands at approximately 8,000 members.  What’s more important, the group is […]

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