LinkedIn Publishing: Why You Shouldn’t Give Up

I recently read a blog titled “LinkedIn Writing: Why Are We Doing It? (And it’s time for a break),” and felt the urge to respond to it. In it the author, Cory Galbraith, describes the frustrations that he and some of his peers are experiencing, in relation to LinkedIn publishing. These are the complaints that […]

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Straight Outta’ Content: How to Find Interesting Topics for your LinkedIn Posts

LinkedIn Publishing and LinkedIn Pulse are LinkedIn’s main pushes right now. The more time users spend on their site, the more valuable it is to advertisers (makes sense right?). I believe that published posts have only began to scratch the surface of what they will become. As the viewership grows, so will its value. You […]

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How Can You Connect with Hard to Reach Prospects?

Senior, key decision makers who don’t yet know who you are… …How can you get to them? It’s not a new question. Tools like LinkedIn have made it easier to get past the roadblocks, but there are still limitations. Christopher Penn wrote a thoughtful piece a few years back that is still true today, and has implications for […]

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Content Marketing: Learn to Connect with Your Audience

“Content is the catalyst to make everything happen.”  – Mark Schaefer I have not come across a truer statement in today’s world full of blogs and content. Here at LinkedSelling, content is a topic we discuss daily. This podcast showcases Mark Schaefer, who is a speaker, marketing consultant and author of the new book The Content […]

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Building Relationships to Foster LinkedIn Lead Generation, In Theory and Practice

LinkedIn is a massive database of people, with every kind of professional imaginable on the site. From doctors, to lawyers, to sales people, to business coaches, to CEOs, and on and on. Your prospects are available on LinkedIn, you just have to go out and interact with them, to actively engage in LinkedIn lead generation. […]

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Free vs. Premium: Is LinkedIn Premium Actually Worth the Money?

Have you considered upgrading your LinkedIn account to Premium and are just not sure whether or not it’s the right move? My clients ask me this question all the time. To make it easier, I’ve detailed out the benefits of having a LinkedIn Premium profile, so you’ll have all the information you need to make the best decision for […]

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LinkedIn Prospecting: 8 Things to Look for in a Prospect’s Profile

When utilizing LinkedIn to grow your business, you need a process in place to quickly find, qualify and research prospects. LinkedIn prospecting starts with the Advanced People Search. Input search terms and filters in LinkedIn’s Advanced People Search and instantly you’ll have thousands (and depending on the industry you are targeting – potentially millions) of results for […]

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5 (free) Social Media Apps Every Marketer Should Use

We all have those tools we can’t live without, and if you’re anything like me, you’re always on the hunt for more. For today’s marketing professional, nothing beats a well designed app that simplifies and automates your many tasks. Check out my favorites below. Social Media App 1 – Feedly Feedly is an app that […]

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Stop Ignoring LinkedIn’s Profile Views Analytics

“Viewing someone’s profile is the sincerest form of flattery” Or…something like that. If you pay any attention to your LinkedIn account, you’ve most likely noticed those little notifications that say “18 people viewed your profile.” Like most people, you probably click to see who was interested in what you offer, what you had to say, […]

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LinkedIn Group Messaging Limit: 3 Positives You Haven’t Considered

Remember when Linkedin allowed UNLIMITED LinkedIn group messaging? Those days are long gone. Just last month LinkedIn (quietly) announced changes to one’s ability to send messages to a fellow group member. Under the new guidelines you are limited to only 15 free messages to fellow group members per month. Now you may be thinking, “15 messages […]

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