LinkedIn Lookup: Replacing Your Company’s Employee Directory

What is LinkedIn Lookup? Have you ever worked for a company whose intranet is far more trouble than it’s worth? Clunky, not-user friendly, and filled with glitches? Did you avoid it at all costs? Unfortunately, these systems don’t fulfill one of their main purposes – to help employees, who may never have met, connect and […]

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What Makes an Online Certification Valuable?

What makes something valuable? Because it is rare. Because, not everyone has this thing, this skill. If it’s common, it loses value right? Value is also determined by quality. A lotion made out of rotten food might be rare, but isn’t necessarily valuable. So who is responsible for maintaining that quality? The answer to that […]

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Prospect Profile: The #1 Thing Screwing Up Your Marketing

First of all, I’ve got to ask – Who is your ideal prospect? If the answer ‘Everyone’ just popped into your head…. Get out. Right now. I’m just kidding, but you need to throw that answer into the trash, and never look back. That answer means you aren’t sure exactly of who your ideal prospect […]

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So You Want to Run a LinkedIn Marketing Campaign for Your Clients?

We talk and blog a TON about how to create a LinkedIn Marketing Campaign to help you find clients and grow your business. But what if you wanted to create a LinkedIn Marketing Campaign FOR your clients? You might have no idea where to start. Well it’s your lucky day. I’m going to go through and […]

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7 Changes to LinkedIn Groups You Need to Know Now

Chances are, if you’re on LinkedIn often enough, you’ve heard something about the updates to LinkedIn Groups. There are many things about groups that have frustrated both members and moderators in the past. At long last, LinkedIn is working to change that. These changes are a step in the right direction. Hopefully these are just […]

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LinkedIn Publishing: Why You Shouldn’t Give Up

I recently read a blog titled “LinkedIn Writing: Why Are We Doing It? (And it’s time for a break),” and felt the urge to respond to it. In it the author, Cory Galbraith, describes the frustrations that he and some of his peers are experiencing, in relation to LinkedIn publishing. These are the complaints that […]

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Straight Outta’ Content: How to Find Interesting Topics for your LinkedIn Posts

LinkedIn Publishing and LinkedIn Pulse are LinkedIn’s main pushes right now. The more time users spend on their site, the more valuable it is to advertisers (makes sense right?). I believe that published posts have only began to scratch the surface of what they will become. As the viewership grows, so will its value. You […]

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How Can You Connect with Hard to Reach Prospects?

Senior, key decision makers who don’t yet know who you are… …How can you get to them? It’s not a new question. Tools like LinkedIn have made it easier to get past the roadblocks, but there are still limitations. Christopher Penn wrote a thoughtful piece a few years back that is still true today, and has implications for […]

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Content Marketing: Learn to Connect with Your Audience

“Content is the catalyst to make everything happen.”  – Mark Schaefer I have not come across a truer statement in today’s world full of blogs and content. Here at LinkedSelling, content is a topic we discuss daily. This podcast showcases Mark Schaefer, who is a speaker, marketing consultant and author of the new book The Content […]

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Building Relationships to Foster LinkedIn Lead Generation, In Theory and Practice

LinkedIn is a massive database of people, with every kind of professional imaginable on the site. From doctors, to lawyers, to sales people, to business coaches, to CEOs, and on and on. Your prospects are available on LinkedIn, you just have to go out and interact with them, to actively engage in LinkedIn lead generation. […]

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