LinkedIn Marketing Strategy Blog
LinkedIn Group Messaging Limit: 3 Positives You Haven’t Considered
Remember when Linkedin allowed UNLIMITED LinkedIn group messaging? Those days are long gone.
Just last month LinkedIn (quietly) announced changes to one’s ability to send messages to a fellow group member. Under the new guidelines you are limited to only 15 free messages to fellow group members per month.
Now you may be thinking, “15 messages X 50 LinkedIn groups? Well that’s 750 messages per month!”
Unfortunately it doesn’t work that way.
The 15 messages limit is applied to all of your LinkedIn groups…not each group individually. It’s no surprise that response to the new guidelines haven’t exactly been favorable, just like when LinkedIn announced changes to their InMail policy. And rightly so…I know our team has definitely had a few, “WTF!” moments.
But instead of wallowing in LinkedIn self-pity, I am going to encourage everyone to look at the bright side to these limits.
Hear me out…
Instead of LinkedIn Group Messaging, Turn to First Degree Connections
You are still allowed unlimited messaging to everyone who is a first degree connection. Now while I wouldn’t go out and abuse this feature, it does make an even stronger case for building a QUALITY database of high quality prospects.
So instead of reaching out via LinkedIn group messaging…hit them up with a PERSONALIZED connection request and then you can get the conversation rolling from there.
Say ‘Sayonara' to SPAM LinkedIn Group Messages
Obviously this change is due in part to trying to reduce the spammy crap from infiltrating member’s inboxes. Makes sense….Ain’t nobody got time for spam.
However, if your prospects are suddenly rid of the spam that has been piling up in the inbox, then there is a greater chance that your LinkedIn Group messages won’t get lost in all the clutter. Prospects will have more time and be more willing to actually read and respond to your message.
Finally! Quality LinkedIn Group Messaging Over Quantity
This one is along the same lines as SPAM. Instead of sending an abundance of messages to people who may or may not be a good fit for your business, you can now spend that time prospecting and focusing ONLY on prospects who you KNOW will be a good fit.
From there, you can then craft a more personalized message tailored to the fit the individual needs of that prospect, rather than a one-size-fits-all stock message. This will increase the likelihood said prospects will respond.
A win win for all!
BONUS: Consider converting LinkedIn Profile Views into Leads!
Now you can see (I hope) that the changes to LinkedIn group messaging might not be as bad as it initially seemed. Anytime LinkedIn, or any other social platform, decides to make changes to their policies or features, it isn’t necessarily time to jump ship on the whole social media marketing idea.
Instead, take it as a challenge to review your current LinkedIn strategy and see what action you can take to make you and your business better. It will pan out for you in the long run!