LinkedIn Marketing Strategy Blog
LinkedSelling Glossary: LinkedIn Terms to Know
With the rate that LinkedIn is growing and expanding, keeping up with the different LinkedIn terms and features can be a bit overwhelming.
We get it. Not everyone lives and breathes LinkedIn like we do. Because of this, we wanted to put all of the important information in a compact, easy to digest glossary for your convenience.
This is a fluid document. We’ll add and subtract LinkedIn terms as we deem necessary. If you don’t see a term that you feel should be on here, please let us know…we’ll add it to the list.
I hope you find the LinkedSelling LinkedIn Terms Glossary useful.
1st Degree Connections – Your 1st degree connections are your direct connections on LinkedIn. You can interact with and message these connection as you please.
2nd Degree Connections – Your 2nd degree connections are your 1st degree connection’s connections.
3rd Degree Connections – People who are connected to your 2nd degree connections. You’ll see a 3rd degree icon next to their name in search results and on their profile.
Fellow members of your LinkedIn Groups – These people are considered part of your network because you’re members of the same group. You’ll see a group icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn or using your group’s discussion feature.
Advanced People Search
Advanced People Search is a search function within LinkedIn that allows you to search LinkedIn’s member database in a variety of ways. This includes job title (past or present), keyword, seniority level, postal code, company, etc. This tool is valuable when doing research on the best ways to reach your ideal prospects.
Ads on LinkedIn in the form of page posts. The ads show up in the activity feed of their targeted prospects. The degree of specificity determines the CPC (cost per click) or CPM (cost per 1000 impressions).
Platform to share company information, products, and news. For branding purposes, it is important to have a full and impressive looking company page. It makes your company look more professional.
Company Page Followers
LinkedIn users that follow your company page updates. Anything that you post as a company page will enter their activity feed. It is important to consider who your followers are when developing a content strategy for the page. Are they your employees, employment candidates, prospects, current customers, etc.
Similar to your email inbox, your inbox on LinkedIn is where you can send, view, and receive messages. You can also set your inbox to forward any messages directly to your email inbox if you do not sign into LinkedIn daily.
InMail are messages that you can send directly to ANY LinkedIn member that you’re NOT connected with. Any member can purchase an InMail, or you can get them free with a premium account. Without a premium account, InMail’s are very expensive and have a low rate of interaction.
Unlike InMail, it is free to message your first degree connections and fellow group members. This is a much more efficient and cost effective method of reaching out. Many are unaware that, unless the group won’t allow it, you can directly message anyone you share a group with.
Using an @mention (person or company page) can directly tag a company or person in your post. They will be notified that you have mentioned them in your status. This is great for acknowledging referral partners and employees.
Your profile is where you display your skills, experience and professional background. This is your identity on LinkedIn. While this has the feel of a resume, it is important to use your profile to demonstrate what your company does, as well as highlight your professional skills.
Your headline is the most important part of your LinkedIn profile. It sits just below your name and can hold up to 120 characters. This important piece of real estate must be memorable and informative enough to get your prospects to read further into your profile, they need to know exactly what you do in 120 characters. A bad headline means your profile will not be read.
A recommendation Is a comment written by a LinkedIn member to recognize or commend a colleague, business partner, or student. The recommendations are proudly displayed on your LinkedIn profile and can be organized according to previous positions and activities. It is considered best practice to offer a recommendation before asking for one yourself.
Skill endorsements are a great way to recognize your 1st-degree connection’s skills and expertise with just one click. They also let your connections validate the strengths found on your own profile. Skill endorsements are a simple and effective way of building your professional brand and engaging your network.
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Be sure to be apart of groups that are full of your prospects, not your competitors.
A group announcement is sent to the email inbox of every member of the group. They can only be sent every 7 days and must be sent by a group admin.
The LinkedIn Pulse is a fully customizable aggregation of content from LinkedIn’s Influencer Program. Pulse delivers news and content from topical channels, influencers, and trending news.
Did we miss anything?
If you would like us to add any LinkedIn terms to the glossary please let us know in the comments section.