Don't just get the lead.
Take the Lead.
LinkedSelling helps B2B companies get sales appointments with hard-to-reach, high-value prospects through an integrated multi-channel outbound approach.
We like to consider ourselves and open book and set expectations throughout our process. When you partner with us to execute your lead generation and sales development process, you get a team of experts that live be our CORE VALUES:
Below you'll find exactly what kind of timeline to expect with your campaign.
What to expect...
LinkedSelling Ads Campaign
Week 1...
The LinkedSelling ads team will get to work on gathering industry research, developing the campaign strategy and logistics.
We’ll also determine how to most effectively resonate with your target audience. After the strategy is developed, we’ll begin to create the copy and build the assets for your entire campaign.
Your Account Manager will also be in touch during this time to schedule a Strategy Presentation call with your team.
Ongoing Management
We’ll continue monitoring your campaign on a daily basis.
The LinkedSelling ads team will set up an ongoing, bi-weekly (or weekly) touch base call with you where we’ll go over results, next steps, quality of leads, etc.
You’ll receive detailed reporting on the campaign’s performance and stats. From this data, we’ll make recommendations for any optimizations.
Day 1...
Onboarding Call - This is where you’ll get a chance to meet the people who will be working on your campaign and we’ll get the chance to meet you and your team! We will get together to talk about your business, your target audience, overall expectations, previous lead generation efforts, and goals for the campaign.
Follow Up Email - Your Account Manager will send you a follow-up email shortly after your Onboarding Call. This email outlines any additional items that you should send to us, the steps you’ll need to take to grant access to accounts, and any content or materials that you’ve used previously that could be helpful during your campaign.
Week 2 & 3...
This is when your Strategy Presentation will take place. During this call, we’ll walk through our recommended strategy and the materials for the campaign. We’ll be working with you to make sure all of the pieces are integrated within your current systems so leads will come in seamlessly to your inbox. After the Strategy Presentation, you will be sent all the materials for review and after any edits are made, we will conduct several tests to ensure each piece is connected and working properly.
Shortly After The Strategy Presentation & Potential Edits: The campaign will launch! The LinkedSelling team will monitor the results closely and we will keep you up to date with what we’re seeing.
What to expect...
LinkedSelling Outreach Campaign
Week 1...
The first week is all about set-up.
We make sure an email domain is created and purchased, we schedule an internal strategy and scripting meeting to ensure that our messaging and strategy is on point.
We optimize your social proof (ie LinkedIn profile if applicable), and we make sure we gather all assets from you, in order to move forward on the same page.
Week 3...
We now transition to execution and launch.
This week incorporates the completed, fully scripted strategy we intend to use for approval, along with an initial outreach list for your review.
From there, expect at least a bi-weekly Check-In call with you to maintain open communication and keep you updated on progress. This week we also hold another strategy meeting to review the playbook and outreach cadence we set up.
Finally, after the review and approval meetings, we finalize the scripts and strategy.
Day 1...
Onboarding Call - we start with an onboarding/ kickoff call where we make sure we’re on the same page, identify key metrics and goals, and outline the process.
Follow Up Email - Your Account Manager will send you a follow-up email shortly after your Onboarding Call. This email outlines any additional items that you should send to us, the steps you’ll need to take to grant access to accounts, and any content or materials that you’ve used previously that could be helpful during your campaign.
Week 2...
All about building your database and campaign tracking...
We also coordinate calendar links to book appointments, SDR calling (if applicable), warming up email domains, for the new incoming leads to book appointments.
Next, we need to ensure everything is tracked so that we maintain accountability and transparency, which is why we create a custom Campaign Tracking Sheet/Dashboard for each client.
Finally, we'll finalize and setup any additional Tech Tools/Platforms as needed.
Week 4 + Ongoing Management
Maintenance and Optimization ensures that the campaign gets better results as we continue to dial in the right audience, the messaging, the platforms, and the timing.
We’ll continue monitor your campaign on a daily basis. We'll assess next steps, initial results, quality of leads/prospects, etc. - receiving detailed reporting on the campaign’s performance and stats.
From this data, we’ll make recommendations for any optimizations.
AND THEN... it's off to the races!