The Way B2B Customers Are Making Their Purchasing Decisions Is Redefining Sales & Marketing Alignment

Posted by in B2B Lead Generation & Sales Insights

A change is upon us. In the past, business was centered around a handshake. Inherent in any deal was the relationship you had built behind the dotted line. You met in person, over dinner or lunch. And you had to win the trust of your prospect. While that still holds true, digital marketing has turned both brands and prospects alike into just another number on a spreadsheet. Another penny in the funnel.

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