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Let’s talk about LinkedIn company pages. Like any other marketing asset or initiative, you want to know what’s working, where you can do better, and how effective your previous work has been.

In this post we’ll cover the metrics that will let you know how well your company pages are performing and help you discover how you can use this information to make better marketing choices moving forward.

A LinkedIn company page is not the be all end all with regards to your LinkedIn sales development efforts, but they do offer some numbers that we recommend you keep an eye on to better measure your content marketing efforts and audience engagement along the way.