Fastest Way To Get Sales Appointments Right Now (Including Scripts)

Posted by Josh Turner in B2B Lead Generation & Sales Insights

OK. Camp Corona week four and counting (or are we on week five?). Either way, with a remote workforce, clients reconsidering their budgets and the “threat” of opening up the economy again - who knows when that will happen - I think we could all use some quick wins. 

How about the quickest way I know of to get sales appointments?

Today I’m going to share with you the exact email scripts we use to take our clients’ current contacts and turn them into quality leads and appointments. This is just one of the strategies we use as part of our automated client attraction and sales system. Stay consistent with this and you’ll see results within a couple weeks or less.

If you’d like to learn more about how we automate this process and 14 days free access to the tool we use to do it, click here.

Note: the following scripts are by no means the only approaches you can take to nurture your leads into booking sales appointments, but they are some of our most successful campaigns. Also, note that these scripts typically get the best results with people who have at least some understanding of you or your business. (We’ll share our recommendations for cold contacts another time).

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Quick Overview Of The Campaign

This campaign is perfect for: Anyone. Whether you have unique content or you are simply sharing curated content applicable to your prospects' interests, this is one of our most recommended short-term lead generation campaigns.

Intended outcome: Book appointments or meetings with either cold (or warmer prospects).

How to Build Trust in Your Messaging: Don’t lose sight of your prospect. What do you know about your prospects that unites them? How can you fit that into your messaging? Don’t forget that you need to provide value. Achieve that via your content choices in Messages 1 and

2 and include the reason they should want to speak with you in Messages 3 and 4.

Alright let’s dive into the scripts...

The “Expert Content Campaign” Scripts

Email #1: Send this to people you’re already connected with (warm contacts)

SUBJ: Curious about {company}’s experience

Hi {firstname},

 I came across your info (on LinkedIn/online), and thought it was worth reaching out…

 We’ve recently put together a report for business owners just like you… and I was hoping to get some quick feedback before we go live with it.

 We surveyed 1300 business owners about their business struggles, their secrets for growth, and yes, how they get clients.

 If you want to know how the fastest growing B2B businesses acquire their clients these days, read the free “Client Acquisition Report” now to learn their secrets by clicking here.

 And drop me a line here if you have any questions or feedback on the information.

 Josh

 (If you don't want to hear from me again, just hit reply and let me know)

Email #2: Wait 6-10 Days and Send to Those Who Didn’t Reply

SUBJ: Wanted to make sure you saw this 

Hey {firstname},

Following back up on my message a week back.

Wanted to share our recent report on how the fastest growing B2B businesses have actually been finding and converting their leads into clients this year.

I thought you'd be the perfect audience for feedback on this before we go live, {firstname}. 

Here's the link to the report again: <LINK>

Let me know if you'd be open to chat for a few minutes about any of the information we've shared in there.

Talk soon,

Josh

(If you don't want to hear from me again, just hit reply and let me know)

#3: Wait 7-10 Days and Send to Those Who Didn’t Reply

SUBJ: Can we connect soon?

Hi {firstname},

We've been crossing paths here the past few weeks and I wanted to reach out. 

Anyways, it got me thinking and I wanted to introduce myself as we’ve worked with a lot of [INSERT TARGET INDUSTRY i.e small business owners/software companies /construction firms/people like you] helping them [INSERT COMPELLING OUTCOME OR ACHIEVEMENT ie eliminate their HR costs by 35%/streamline oversee developer management/win new business by short circuiting the RFP process/implement custom daily routines to get more done.]

I’d love to line up a quick phone call to learn more about the work you’re doing/what you are currently dealing with and seeing if we might be able to help you like we have [INSERT SIMILAR COMPANY YOU’VE HELPED].

How does next week look for you?

I’m generally available Tuesday and Thursday mornings. Let me know what times work for you and the best contact number, and we’ll get something on the calendar.

Thanks!

Josh

(If you don't want to hear from me again, just hit reply and let me know)

#4: Wait 3 days and send as reply to those who didn't reply...

SUBJ: Re: Can we connect soon?

Hey {firstname},

Just following up on the message I sent a few days back. 

Do you have any openings this week or next for a quick 10-15 minute call?

I’m interested in hearing a bit more about what you do and just sharing a couple stories of the clients we’ve helped that are similar. 

No pressure at all either way. Just figured there was no harm in following up. 😉

Let me know and we’ll get something on the calendar.

Best, Josh

P.S. As I mentioned...I don’t want to be a pest so if you don't want to hear from me again, just hit reply and let me know.

NOTE - 'Send as reply' is ONLY an option in Sequential campaigns.

Why This Works: The Magic of Following Up

Two of the biggest mistakes businesses, entrepreneurs, and sales teams make is this: 

  1. They go straight for the sale

  2. They neglect to follow-up

It’s one thing to send out connection requests to targeted potential prospects on LinkedIn. It’s another to nurture that connection into a relationship so that business conversations can occur. You can’t just push for the sale if they don’t know who you are, what you do, how you can help them, and why they should trust you. Sharing expert content before you ask for an appointment addresses both of those mistakes.

Without follow-up, you simply can’t expect for them to email you asking for your services. That’s not how this works. Follow-up allows time for them to get to know you and time for you to prove yourself to them. Whether you use these scripts as part of a LinkedIn messaging campaign or via email (or like we do, both), you need to stay top of mind and connect, so that when your prospect is ready, they know who to turn to.

Try these scripts out and let me know how it works for you!

How to Automate The Entire Process

If you want to really get the most out your outreach efforts AND leverage today’s technology to automate the process in a way that will build and maintain trust with your prospects - at scale, I want to invite you to take a test-drive of the automation tool we use here at LinkedSelling to make it happen. 

It’s called Connect 365 and is designed to help you get more sales appointments, with less effort, than ever before.  You’ll also have dozens of templates for different use cases pre-loaded into your account. All you have to do is make a few edits, plug in some contacts, and you are ready rock. 

You can try Connect 365 out for free here.

*There are other tools out there, but nothing we’ve seen comes close. Connect 365 is about creating an automated client attraction and sales system, while leveraging today’s tech - and your time - so that you maintain trust while nurturing your clients and prospects on autopilot, and still give the personal feel of a 1-to-1 email.

Your Turn

Want to learn more?

If you want to learn more about how you can get appointments and how we build an automated client attraction and sales system, click here for a free training session where you’ll learn how to tap into LinkedIn’s goldmine of high-quality prospects and automate the process to turn them into sales appointments.... without using any blackhat bots or software that puts your account in jeopardy.

Register for the New “Connect 365 System” to Automate Your Outbound Lead Gen & Sales Development with LinkedIn here.

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Send Automated Follow-Up And Outreach Emails to Prospects In Bulk... That Look Exactly Like You Manually Typed Every Single One 

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