How Can You Connect with Hard to Reach Prospects?

Posted by LinkedSelling in Uncategorized

h2 UP!” width=”150″ height=”150″ />The “private settings” Christopher Penn was talking about are the online places where your prospects can technically be reached…but that you may not have access to.  Wherever your prospects are, this is a question you must know the answer to.

If you think the answer is a few bullet points of LinkedIn tactics, think harder.

This isn't a tactical question.

Reaching the most important people, the people that can really move the needle for your business….that usually takes more than just tactics.

It requires creativity, strategy, a deep understanding of your prospect's market and needs, and long-term vision.

WHAT Do My Prospects Need?

Gaining a deep understanding of your prospect’s needs and vision is the next piece of the puzzle. If you know WHO they are and WHERE they are, you can likely come up with some good ideas of what they might really care about.

But in business, there is no room for ‘likely’ or ‘might’. To be successful, you must know exactly what problem your prospects are having and what you can do to solve it for them.

No if’s, and’s, or but’s about it.

So how do you find out what your prospect is looking for?

  1. Ask current clients
  2. Post questions in online forums, like LinkedIn groups

Related Post: How to Create a Positive & Lasting Impression in Your LinkedIn Groups

  1. Google keywords and see what sort of topics pop up
  2. Read industry reports

What’s Next?

After getting to know your prospects really well, you’re ready to start building a relationship with them! Providing a creative or cost effective way to solve a pain point for someone is a great way to start opening doors. You will be welcomed into those ‘private networks’ with open arms!

So, my question to you…..What's your plan for elevating your message above the noise and gaining access to your most important prospects?

What “private settings” have you discovered, that contain your ideal prospect? Is it a social site or a networking group? Share your ideas with us in the comments!

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