The Challenge:

Success at LinkedIn Ads

The Launchpad, a lead generation company for IT services and solutions, helps connect companies with the right types of services they need to meet their projects and goals. They were struggling with getting qualified survey takers and they had never tried anything on LinkedIn before. 

With targeting that is so specific, they needed a way to reach those people. That’s why they came to us.

The Solution:

A Simple 4-Step LinkedIn Advertising Funnel

The Launchpad needed help with getting IT leaders to fill out a survey that documented what their IT needs are. After analyzing their sales process and determining their ideal target market, we implemented a 4-step LinkedIn advertising campaign with the ultimate goal of getting IT leaders to take their quick 5 minute survey. 

The Results:

Over $27,000 ROI With No Signs of Slowing Down

In less than 8 months, this campaign has allowed The Launchpad to generate over $27,000 return on investment and that amount continues to grow exponentially each month now that we have dialed in the ad campaign targeting and consistent results.

"We are really excited about this and how well it's been going so far!  This has been absolutely fantastic and the quality of leads coming in are great.  We are moving forward with getting meetings set up with a bunch of them and I have a few second calls already moving forward.  
Thank you so much!"
-- Rawle Charles & Jae Moss, VP of Sales / Manager of Sales, The Launchpad

With the large number of new leads in their pipeline, we were able to provide them with other potential sales opportunities they were unable to get using their previous methods.