LinkedIn Increases the Number of Connection Requests You are Allowed to Send

Posted by Ben Kniffen in B2B Lead Generation & Sales Development, LinkedIn Marketing Insights

Kind of… It’s a moving target.

LinkedIn is constantly changing and updating their platform and that’s their right as a private company. That’s why it makes sense to stay up-to-date and aware of certain changes, especially if you're using LinkedIn as your primary lead generation platform.

LinkedIn is an excellent tool for lead generation - when used correctly.

We make that distinction because there are way too many solopreneurs, business owners, and even teams at large companies who continue to use LinkedIn incorrectly. 

Here’s what happens: they use it as a direct means of selling.

What should happen is that LinkedIn should be used in conjunction with a multi-channel approach, where the focus is first on building trust in you and your company and on building a business relationship. The end goal of this is to get quality appointments on your sales team’s calendar with people who are actively interested, who already trust you, and you need your product or service and who want to learn more about it.

If you’d like to learn more about how to develop and incorporate a multi-channel lead generation strategy, click here to see exactly how we do it for our clients.

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What Should You Do When You Reach Your Limit?

Back in the day, LinkedIn specified the exact limit of connection requests you can send to 3,000, then to 5,000 but nowadays the amount you are allowed to send is based on daily volume. Today, you can accrue up to 30,000 connections on LinkedIn. Which is great if they’re actually connections who might do business with you.

As far as limiting the amount of connection requests you can send at one time, what LinkedIn wants to avoid is members using automation tools to send out large blasts of connection requests to unsuspecting members. If they suspect this is what’s going on, they will temporarily restrict your ability to send out connection requests. 

Previously, you were also able to contact LinkedIn to increase your connection limit when reached.  However, they don’t seem to be allowing that they’ve only provided strategies on what to do when you’ve experienced throttling or restrictions when sending connection requests.

LinkedIn shares that they, 

“Have invitation limits in place to protect our overall member experience and to ensure that our members only receive relevant requests

Your LinkedIn account may be temporarily restricted from sending invitations to people for the following reasons:

  1. You've sent many invitations within a short amount of time.
  2. Many of your invitations have been ignored, left pending, or marked as spam by the recipients.”

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Why Use LinkedIn As Part of A Multi-Channel Lead Generation Campaign

As mentioned, LinkedIn can be an effective tool for lead generation, however, there are some drawbacks. As is the case when you rely on any one platform - you might face restrictions, the platform might go down, or something might happen that’s completely out of your control where you can no longer contact your prospects to bring new leads into your pipeline.

It’s the same concept why people are taught not to “put all your eggs in one basket”.Especially because as so many businesses have learned with the Google and Facebook changes over the years, if you’re over reliant on one channel, any single change can affect your entire business. 

With a multi-channel outbound approach, you diversify your lead generation to maximize ROI. It’s the same with your retirement account.  You are invested in a mutual fund that diversifies your portfolio, so that when one channel suffers from market trends, another outperforms and it balances itself out.  The key though is being able to predict the volume, regardless of what happens in each channel.

That alone is reason enough to consider using multi-channel campaigns but it’s not just related to the fear of change. The real driver of including as many channels as possible in your outreach to prospects is based on the habits of those who succeed.

Over 80% of high-performing sales teams use at least three marketing channels and create at least 15 touchpoints per prospect. (Source)

Why are so many of these teams taking a multi-channel approach? 

Because they’ve learned that showing up in your prospects’ preferred channel is how you break through the noise.

The main reason is that it comes down to opportunity cost: You risk sales opportunities if you are not connecting with potential prospects via multiple channels. 

At the right time with the right message and in the right place. Learn more about this here.

Understanding the channels you incorporate into your marketing mix and how they work together to create a sum that is greater than its parts and allows you to engage with your prospects via the channel they prefer, at the time they prefer, and with the right messaging.

In the next section, we’ll share some resources that will help you understand the multi-channel strategy better and that will help integrate those marketing and sales development channels (including LinkedIn) into a cohesive, scalable system. But before we get there, let’s the address a few more reasons we’ve structured our lead generation approach this way:

  1. An integrated multi-channel outbound approach offers more control over lead quality and volume
  2. Allows you to take back wasted time and resources.
  3. Makes your pipeline more predictable.
  4. Provides a structure that will build more profitable business relationships for your company.
  5. Will make your influence more widespread.

It’s no mistake that a multi-channel approach to lead generation and sales development brings these kinds of benefits. To learn about why we set it up the way we do, click here. 

If you want to level the playing field with your competitors and arm your team with the ammo they need to close more deals, your brand (and your employees) need to be viewed as authorities in your field. We take a unique approach to develop strong relationships with your audience through a multi-channel outbound approach, including social media, email and phone all while positioning your team as the go-to choice in your vertical. See below for how it’s done...

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Schedule a strategy call with our team to get more qualified sales appointments

What Does An Integrated MultiChannel Outbound Approach Actually Look Like?

As an outbound outsourced lead generation and sales development agency our job is to put you in front of the hard-to-reach, high-value prospects. Our tactics include our revolutionary and proprietary:

>>> Not familiar with SDR dialing services?
 See how incorporating SDR’s increased our speed to lead AND our appointment numbers by 33%! <<<

This is what we mean by an “Multichannel Approach”; we connect with targeted prospects using some combination of the channels above, and execute proven systems to attract these prospects, connect and build real business relationships with them, start conversations, qualify them, and get them on your sales team’s calendar.

To understand more about how to use LinkedIn effectively as a lead generation tool for outreach, learn more about our approach using a multichannel strategy and how you can incorporate it into your business as well, click here to read more about how companies are realistically using this strategy to keep their pipelines full year round while fueling business growth.
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