Posted by Tom Leto in Uncategorized
In a recent episode of Content Marketing NEXT, Pamela Muldoon sat down with Jason Miller, Sr. Content Marketin
g Manager at LinkedIn.
Jason is a former heavy-metal musician who left the music business to join the exciting world of B2B marketing and has been creating content for 15+ years.
He recently combined the two in his book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11.
Jason gives some great strategies on everything from how to effectively break through the social noise to creating relevant & innovative marketing content.
You can listen to the full episode here:
Here's my take on this:
This is, hands down, one of the best and informational podcasts I have come across in awhile. A few points that Jason made, and I strongly agree with, are worth mentioning here:
- Marketing automation is the driving innovative force behind all successful marketing efforts. And we as marketers need to be constantly learning how to use these technologies to take branded content, personalize it, and scale it to fit your audience.
- Know who you are and inject your personality in everything you do…2015 is the year of the personal brand!
- Content writers do not have to be experts in SEO or PPC, but we need to understand how content and SEO/PPC intersect in order to effectively promote content.
There is no doubt about it, Jason Miller really knows how to create and promote some of the best B2B content marketing material out there.
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