What Makes an Online Certification Valuable?

Posted by Ben Kniffen in Uncategorized

What makes something valuable?

Because it is rare. Because, not everyone has this thing, this skill.

If it’s common, it loses value right?

Value is also determined by quality. A lotion made out of rotten food might be rare, but isn’t necessarily valuable. So who is responsible for maintaining that quality?

The answer to that depends on what sort of product, service, skill set, etc. you’re talking about.

Are Online Certifications Valuable?

If you look around today, we have this influx of online certifications, offered by businesses and not affiliated with any government or scholarly institution.

Are these valuable?

This can be looked at from many different perspectives, but I’m sure we can all agree that there are many empty certifications out there that mean no more than the person paid some money and passed a quiz.

“How do you determine which online certifications have value and which don’t?”

Commonality Reduces the Value of a Certification

Certifications are a great example of commonality reducing the perceived value of an item. The harder it is to attain a certification, the fewer people who are able to achieve it, and the more value it’s believed to have.

If the criteria for achieving a certification are too easy, any Joe Schmo can say they’re ‘Certified’ in the subject.

All of a sudden, that online certification is less valuable.

[bctt tweet=”Commonality reduces the perceived value of an online #certification”]

That’s what happened with our Linked University Certification. It seemed like a cool idea to offer a certification and help our most serious students demonstrate their expertise.LinkedU-Certification-Icon

We built a multiple choice quiz, and anybody who received greater than 70% would receive the “certification.” The questions were pretty easy, and we realized that was a problem.

Anybody could pass the test, and the “certification” didn't hold much weight. Nobody cared much about it.

Don’t get us wrong, the problem was NOT with Linked University.

We firmly believe this is the best (tweet this)

After many discussions, we decided to put together a new program call the LinkedSelling Certified Consultant Program.

This program will be on a whole new level. It will have a more structured approach, additional support, accountability checks, and more.

Our old “certification” program has been shut down for good.  We'll now be focused on delivering this new program, which is going to be an amazing opportunity for those who are fortunate enough to be a part of the pilot launch.

Interested? Watch our first video talking about the program, “.”This is going to be a game changer in our industry, and it could be a real game changer for your business. I'm not going to say any more for now, because it's still under wraps. But if you'd like to know more, just .

LinkedSelling is the number one LinkedIn Marketing Agency in the world. If you're interested in learning more about our LinkedIn marketing campaigns, schedule a planning session with one of our client strategists today.