Content Marketing in The Trenches: An Online Panel
Presented by B2B Marketing Leader Roundtable 
Get an inside look at the content marketing practices of
Salesforce, Nimble, and Crazy Egg.
Friday March 15, 11 am CST
Content marketing is evolving. But at the same time, you know that there are tried and true principles that still yield tremendous results.
What’s working now, and what will be working down the road?
What are the things that powerful content marketing engines are doing to elevate brand positioning, thought leadership and lead generation?
These questions and more will be answered in this interactive, live panel.
If you’ve ever wanted to know how some of the web’s most prestigious brands are getting it all done…you’re going to LOVE this panel.
The Panelists
Alyson Stone, Content and Product Marketing Strategist at Nimble
Alyson has been writing and editing for most of her life — both with her own business and in corporate roles. For the past few years, she has been drinking from the fire hose on scrappy startup teams — and loving it.
Her role at Nimble is to fulfill the company’s content strategy by finding the best voices to write about the power of social business.
Amanda Nelson, Manager, Content at Salesforce Marketing Cloud
Amanda Nelson is Manager of Content for Salesforce Marketing Cloud where she leads a team of writers to curate and create content for the brand including blog posts, infographics, ebooks, webinars, presentations, data reports and more.
Amanda has worked on all facets of advertising on both the agency and corporate side with clients including JetBlue, Puff Daddy, Atlantic Records and Cisco. She has spoken at over a dozen conferences across the country.
Russ Henneberry, Content Manager and Business Blog Strategist at Crazy Egg Software Company
Russ Henneberry is a content manager and business blog strategist for the Crazy Egg software company. The Crazy Egg blog, launched in October of 2011, received over 1/2 million unique visitors in its first year and is on pace to more than double that in 2013. The blog raises brand awareness for Crazy Egg and drives leads for the companies software.
Russ has been working, writing and speaking in the Internet marketing space since 2004 and has worked on hundreds of websites in virtually every space. You can connect more with Russ on his personal blog, Content Measures.
Josh Turner, Founder of LinkedSelling and LinkedUniversity.com
Josh is the founder of LinkedSelling, a B2B marketing firm that helps clients systematically build relationships with cold prospects, to turn them into warm leads. The firm’s specific expertise is in LinkedIn campaigns, outbound email lead generation, webinars and content.
Josh’s experience in the content marketing arena includes the typical staples, in addition to more advanced strategies such as content microsites and membership communities. His company’s online training program LinkedUniversity.com is a great example of premium content accelerating lead generation.
What You Will Learn In This Interactive Panel Webinar:
- How large brands manage the content ecosystem.
- How to prepare for the future of content marketing.
- How content marketing can generates leads for your business.
- How to avoid the biggest mistakes in content marketing.
- How the future of social media marketing will impact content marketing.
Not to mention…
Each of our panelists will be sharing the content strategies and tactics that are working best in their businesses.
Do not miss out on this!! Click below to head over to the registration form.
Presented by B2B Marketing Leader Roundtable
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