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Client Acquisition Costs vs Client Lifetime Value: The Importance of LTV In Your Sales Cycle

Posted by in B2B Lead Generation & Sales Development

When it comes to marketing there are key metrics: Client Acquisition Costs vs Client Lifetime ValueWhich do you focus on in your sales cycle?Both. It’s essential to continue your lead generation efforts in order to expand your client base, as well as make efforts to keep that client base on as long as possible.It begs the […]

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The Biggest Missed Opportunity On LinkedIn For Businesses Today

Posted by in B2B Lead Generation & Sales Development, LinkedIn Marketing Insights

There has never been a better time for lead generation online, especially when done right, using LinkedIn for businesses.Before the internet and before being able to affordably access millions of people at your fingertips, companies really had to get creative. At a recent Traffic and Conversion Conference, Richard Branson reflected on how easy it is […]

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