Blog

Client Acquisition Costs vs Client Lifetime Value: The Importance of LTV In Your Sales Cycle

Posted by in B2B Lead Generation & Sales Development

When it comes to marketing there are key metrics: Client Acquisition Costs vs Client Lifetime ValueWhich do you focus on in your sales cycle?Both. It’s essential to continue your lead generation efforts in order to expand your client base, as well as make efforts to keep that client base on as long as possible.It begs the […]

Learn More Here

The Biggest Missed Opportunity On LinkedIn For Businesses Today

Posted by in B2B Lead Generation & Sales Development

There has never been a better time for lead generation online, especially when done right, using LinkedIn for businesses.Before the internet and before being able to affordably access millions of people at your fingertips, companies really had to get creative. At a recent Traffic and Conversion Conference, Richard Branson reflected on how easy it is […]

Learn More Here

Outsource Calling: How a Sales Development Rep is NOT a Telemarketer

Posted by in B2B Lead Generation & Sales Development

So you are outsourcing telemarketing, you’re paying a company to generate leads, and now you’re considering using a Sales Development Rep (SDR) to set appointments on your behalf. The problem is, you’ve paid for telemarketing before and you know this won’t end well…Because outsourcing your Sales Development is the same as hiring a telemarketing firm, […]

Learn More Here

« Previous Posts