Blog

Psychology of Prospecting: What You Need To Know About Finding Leads

Posted by Josh Turner in B2B Lead Generation & Sales Insights

If you want to connect with key prospects like decision-makers at large companies or other hard to reach prospects, you MUST understand the psychology of prospecting to be effective. The truth is, it’s not just your prospecting tactics that are vital, it’s the ability to understand what motivates your prospect that will drive your approach – and their response.

Make Your Business Easier to Find on LinkedIn with the ‘Open for Business’ Feature

Posted by Elizabeth Johnson in LinkedIn Marketing Insights

Learn about the new “Open for Business” feature and how to use it to make it easier for your prospects to find you on LinkedIn.

6 Psychological Lessons to Unlock Your Inner Sales Superstar

Posted by Elizabeth Johnson in B2B Lead Generation & Sales Insights

There is a lot that goes into perfecting a sales process, but in our experience there are 6 key lessons every salesperson or entrepreneur must address to give themselves the best opportunity to close their leads. Read more below about how we implement these 6 lessons in our sales process.

How to Leverage Prospect Research to Attract More Quality Leads with Your Marketing

Posted by Matthew Croghan in B2B Lead Generation & Sales Insights, LinkedIn Marketing Insights

We talk a lot about “getting to know your prospect” so that you can use the information in your profile, in your messages and emails, and in your marketing.  But how do you actually incorporate that information? This post is all about how to take your research and prospect profile and use it to write […]

How to Make Outsourcing (or Hiring) A Revenue Generator Rather than an Expense

Posted by Josh Turner in Entrepreneurship

Is your business looking to expand but seems to be hitting a plateau? If so, it might be time to consider what projects or initiatives need a new hire OR to be outsourced to an expert. Read below to learn how I’ve re-framed the conversation in my business to make the right hires at the right time.

The Danger Of Giving Up On A Prospect Too Soon

Posted by Josh Turner in B2B Lead Generation & Sales Insights

In this article, you’ll learn how to avoid the trap nearly all businesses fall into regarding their lead generation, PLUS you’ll learn the art of sending non-pushy, non-annoying follow-up that actually builds trust with your prospects.

Do this right and ​you’ll ​convert more leads into clients in the short-term AND long-term.

How to Use Custom CTA Buttons on Your Company Page

Posted by Elizabeth Johnson in LinkedIn Marketing Insights

LinkedIn has just rolled out a recent feature that gives you more control over your company page – Custom Call-to-Action buttons. Before now, the only option available for Company Page visitors to engage with your company further was to Follow Your Page or Visit Your Website.