The Challenge:

Struggling with Current Lead Generation Methods

When Arria came to us, they were struggling with their current lead generation methods. They needed an easier way to reach their ideal customers in order to sell them on their natural language generation product. Previously, they had been relying on lists, trade shows and prospecting. These methods just weren’t cutting it anymore.

The Solution:

4 Separate LinkedIn Ad Campaigns

By launching 4 separate LinkedIn ad campaigns (each one pushing to either a video, PDF, or webinar) and a sponsored InMail message, they were able to reach out to those most likely to be interested in purchasing their complex data translation software.

The campaign consisted of three parts:

1. Ads utilizing optimized targeting from proper demographic factors to attract those most likely
   to be interested in their product.
2. Landing page to download the PDF or watch the webinar/video.
3. Phone calls from sales representatives with a final goal of scheduling a demo of the Arria software

LAUNCHING A TARGETED LINKEDIN AD CAMPAIGN

Using our Social Selling System, we set several 3-step LinkedIn ad campaigns that targeted prospects who would likely be interested in Arria’s complex data translation software.

Using 4 different ad copy sets that pitched a video, 2 different PDFs, a webinar, and sending a sponsored InMail message, the prospects were sent to a lead form where they entered their information. They were then redirected to a page where they could instantly view or download the piece of content they requested. Our SDR team proceeded to call anyone who opted in for any of the options with the ultimate goal of scheduling a demo.

The Results:

111 targeted leads and opt-ins at $55 each.

With the results they have seen from these various campaigns, the potential for additional revenue is
huge. Thanks to the follow-up phone calls, a percentage of these qualified prospects will likely become a customer over time.

The best part? This system is easily replicated month after month, they are consistently growing their email list, and increasing awareness which leads to signing new clients.