Posted by LinkedSelling in Client Success Stories
How Sustain Sprinkle Generated High Quality Leads & Booked Calls With a Simple Outreach Strategy
The Challenge:
Generate Opportunity With Consistency
Sustain Sprinkle provides their clients with a smart sprinkler sensor that can be retrofitted onto any existing sprinkler system. It saves users money and headaches but they were struggling with getting appointments on their calendar to share their expertise and unique product with more people.
They came to us looking for another way to expand their business and generate more leads outside of their typical referral-based efforts.They weren’t getting the results they needed in order to meet their growth goals; they needed more targeted prospects, who had the budget and the need to work with them.
The Solution:
30-day Outreach Plan
We created a strategy that surrounded a 30-day outreach plan to target and connect with the exact people they were looking for. The methods we chose? A 16-touchpoint strategy via LinkedIn, email, and calling via our own sales development representative.
On Sustain Sprinkle’s behalf, we researched their target market. This included finding people on LinkedIn with job titles like: Manager, CXO, Director, and Owner in over 10 industries such as Property Owners Associations, Golf Courses, Country Clubs, Landscaping, and more.
We put together a messaging cadence that focused on how Sustain Sprinkle can help their prospects ensure that their property owners are happy and saving money. After the writing and testing phase, we were able to dial in on what really spoke to Sustain Sprinkle’s prospects and communicate what makes them unique.
The Results:
8 Qualified Leads & 5 Booked Calls in one 30-day Cycle
From just a small list of 200 prospects, this outreach sequence resulted in 8 quality leads and 5 booked calls in less than 3 months. More than that, a big part of Sustain Sprinkle’s success is that we were able to position them as a trusted resource in their industry, which attracted a lot of conversations on LinkedIn and opened the door for their sales team.
As a result, they not only saw an influx of quality prospects, which was exactly what they needed, but they also saw the difference that trust building and excellent positioning can have on the sales process.
About Sustain Sprinkle:
Our Smart Sprinkling allows customers to conserve millions of gallons water used for sprinkling by providing a location-specific irrigation solution. Our patented technology integrates calibrated rainfall data, sensor data, and future weather forecast data to provide an optimized sprinkling schedule.
Industry: Manufacturing / Environmental Services |
Location: Coral Springs, Florida |
Cell |
Want more sales appointments with qualified leads?
Click the button below to schedule a call to talk about your options.
Let's get you talking to your best prospects?
When you schedule a call with one of our Client Strategists you'll learn about what it looks like to put all the pieces together so you have a reliable, proactive
system to get qualified sales appointments with a multi-channel approach.
