The Challenge:

Keep The Pipeline Full of Opportunities

Structure Roof and Wall Solutions offers a commercial fluid applied roof and wall coating to large buildings with older roofs. A much needed solution, it fills a gap in the market with longer lasting, more eco friendly and cost effective solutions than a full roof replacement.

However, they had a problem keeping their pipeline full of new potential clients. 

A big part of the problem was that before partnering with LinkedSelling, they had worn out their network and word-of-mouth options. They had a software that could find older roofs in their area using Google Maps but they weren't able to plan and execute that type of individual outreach at scale.

One of the outreach methods they had tried included using LinkedIn to connect directly with these companies. However, they weren’t able to gain any momentum turning one-on-one conversations into any meaningful business relationships that would create new business for them. 

The Solution:

multi-channel outreach strategy using both LinkedIn and email

Once we took a look at their target audience and understood how best to get in front of them, we developed a unique multi-channel outreach strategy using both LinkedIn and email that dialed in the conversations they were having with potential clients and led them to book appointments with the Structural Roof and Wall team.

These campaigns were designed specifically to build real business relationships and then nurture them to book appointments. In this way we were able to target their ideal audience including Facilities Managers, Construction VPs/Managers, Developers for large low-rise buildings like warehouses or distribution centers.

The Results:

22 Qualified Appointments In Less Than 60 Days

The beauty of this approach is that you don’t sell right out of the gate, instead you build relationships with the exact people you want to be working with and you pique their interest with valuable content. In this way, you position yourself (your company) as an expert and a resource, not a pushy vendor. 

Using this multi-channel, targeted approach, we were able to generate 22 appointments with quality prospects. That’s 22 opportunities for Structure Roof and Wall Solutions to continue with the sales process and close new clients.