NEW LinkedIn Feature: How to Grow Your Company Page Followers with Invites

Posted by Elizabeth Johnson in LinkedIn Marketing Insights

Add Content Block
Insert Content Template or Symbol

This article shares what's new with LinkedIn's Company Page Invite feature. We'll walk you through how to easily invite your connections to follow your company page.

A great new little update - LinkedIn has now provided company page admins the ability to send company page invites to their individual connections. This means that you can send invites to your own connections in hopes that they’ll follow your company page.

Here’s what that looks like. If you go to your company page as an admin, under “Admin tools” you’ll see a new option - “Invite Connections”:

Click “Invite connections” and you’ll see a pop-up page where you can select which of your contacts you’d like to invite to follow your company page.

Now, here is where we immediately saw a couple drawbacks…

Unfortunately, there is no way to filter these contacts or to select All at once. You have to select one at a time and while you can search by name, there is no way to filter by demographics.

Now, once you select the people you’d like to invite to follow your company page, this is the notification your connections will receive in their “My Network” tab:

​And there you have it. An easy way to build your company following by letting your LinkedIn contacts know about your page and inviting them to accept the invite.

Insert Audio
Insert Content Template or Symbol