How A Midwest IT Firm Penetrated An Old, Stodgy Industry to Generate A Consistent Flow of Leads and Sales That Resulted In A 447% ROI

Who Is Swip Systems?


Tom Swip is Founder and CEO of Swip Systems, a technology company based in Illinois, founded in 1995. Their services include software and mobile development, infrastructure, cloud solutions, automation and intelligence.

Swip Systems wanted a reliable way to not only generate more quality business and sales opportunities but to also position their company as THE leader in their space.

The Challenge:


As with many IT firms, the competitive landscape is crowded. There are potentially thousands of other IT companies competing for the same business. And some of them are pretty aggressive in their tactics. Swip Systems needed a way to stand out from the noise and claim their corner of the market.

They also needed a consistent way to target and close quality accounts - the type of high-end, quality clients that really move the needle when it comes to growing the business.

The Solution:

We brought the tools and experience to the table to cut through the perception that the market was over-saturated and positioned Tom Swip as a peer to the senior C-level decision makers he targets, allowing him a better way to attract the right kind of prospects and convert them into qualified leads.

We developed a system that attracts quality prospects and works them through a systematic relationship building process, where 29% will be happy to schedule a call. Here’s how we structured his campaign:

  • First, we built and quickly grew a LinkedIn group catering to Tom’s ideal prospects. Not a group about IT and software development, but an industry-focused group that their prospects would actually enjoy and care about enough to opt-in, and stay opted-in for a long time.
  • Second, we developed several thousand direct connections (highly targeted prospects) via Tom’s LinkedIn account.
  • Third, we expose them to daily status updates and other communications, most importantly our lead gen messaging campaigns. Working the most “high-value prospects” through personal messaging campaigns results in a predictable volume of leads. The end result is a steady stream of sales opportunities. Some of these conversations result in quick business, some are more introductory…but either way, the value of getting a foot in the door with this many qualified prospects is substantial.

All of this only took about two hours of Tom’s time a month working with his LinkedSelling Account Manager and the time needed to schedule and field qualified sales calls with prospects.

The Results: Swip Systems Became an Authority in the Industry and Has Generated Over 447% ROI

Through the LinkedSelling process, Swip Systems became the go-to IT authority and service provider for the manufacturing industry and found a way to generate a steady stream of quality leads.

Before he started, Swip’s LinkedIn account had less than 500 connections and we helped him quickly ramp that up to over 5,000 connections. As of 2018, Tom’s LinkedIn group has grown from 0 to nearly 7,000 members (6,968 tIf you're interested in learning more about how we can solve your lead generation problems, book a 1-on-1 planning session with our Director of Client Strategy to discuss your business, your sales process, and whether or not our LinkedIn Campaign Management Services would be a good fit for your needs.o be exact) in five years. All of these members are Swip’s ideal clients and they are used to seeing his name and reading the material he shares through his group.

After working with Swip Systems for years now, we’ve given him the leads and sales opportunities that have allowed him to grow his business and close over $600,000 in sales.

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Want To See How Our System Would Work In Your Business?

If you're interested in learning more about how we can solve your lead generation problems, book a 1-on-1 planning session with our Director of Client Strategy to discuss your business, your sales process, and whether or not our LinkedIn Campaign Management Services would be a good fit for your needs.

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