How to Systematically Build Trust and Relationships to Get More High Quality Leads

Posted by Josh Turner in B2B Lead Generation & Sales Development

If you haven’t been reading our blog posts these first few weeks of 2018 then please… check them out (week 1 & week 2).

As we talk about our second priority of 2018 (Building Stronger Relationships with Our Prospects and Clients), it seems to pair perfectly with one of our core values here of “What it takes to be a LinkedSelling Team Member.”

That’s right. We don’t take that stance lightly, and neither should you.

We’ve come to realize in our years of experience that giving a shit is a necessary pillar in building trust and relationships with our clients.

“It matters. Our clients matter.”

The first two sentences of that core value explain it all.

To know your prospects and clients, you need to know what makes them tick. You need to know their pain points, as if they were YOUR pain points.  You need to understand where they are falling short and how YOU can help them.

Of course, we're in this business to make money, as is every single entrepreneur/solopreneur and small to large business.  But are we here to just get rich? ABSOLUTELY NOT.  In the grand scheme of things… our work matters so much more than that.

We do what we do because we see the need our clients have, and the pain so many businesses go through because they don’t have a system for generating consistent, quality sales opportunities.  And it’s our mission to change that for good.

These days, so many people are trying to shortcut the sales process. They’re trying gimmicks, hacks, funnels, etc… and for most people it’s coming up short.  Today, more than ever…business is built on the HANDSHAKE.

By that, we mean TRUST and RELATIONSHIPS.

And we’ve discovered, that there is a way to systematically build trust and relationships with hundreds or thousands of prospects.  Which enables you to generate a flood of high quality opportunities.

How do we “systematically” build trust and relationships?

We like to think of it as a 2-step process that leads into being the authority of the market.

  1. Community
  2. Content


When you commit to fostering an environment specifically for the businesses and people you work with and by positioning yourself as the ringleader, who brings like-minded people with the same goals together – you'll build those long-lasting relationships based on trust.

But, we all know trust is earned.

It’s not something that is just handed to you.  

So, how do we convince your prospects (who don’t know you yet) that it is worth their time to listen to you?


(But not the kind you’re thinking. In fact, we have a unique process called the Authority Amplifier which takes almost no time to do… and makes you look like a million bucks.  We’ll be covering it in our upcoming workshop series.  Click here to sign up for that.)

You want to provide your audience with resources they ACTUALLY care about and can use.

That means being committed to the interests of prospects.  Thinking first, “What’s in it for your audience?” Not just, “How does this help your bottom-line?”

When you build on those two parts, you create AUTHORITY.

You position yourself, and your business, above the fray as a resource.  We’ll be talking about this in-depth in our upcoming 4-Part Appointment Generator Workshop, be sure not to miss out and register here.

Ultimately, being seen as a resource within your market and delivering value consistently; you will build trust and stronger relationships with your “high-ticket” prospects and generate a lot more sales.

Will this really help land more clients?

“Exceed your customer’s expectations. If you do, they’ll come back over and over.  Give them what they want – and a little more.” – Sam Walton, Founder Walmart

The reason we don’t feel the need to rely on the typical “Tell me what they want to hear…” attitude is because we CARE.

Simply put, if our clients are happy, we’re happy.  And we like being happy.

You better believe we are going to bust our asses to make sure every aspect of what we do is top-notch.

You’ve probably heard the phrase “Under-promise, over-deliver” a million times by now.

But where many businesses fall short is that they only ‘over-deliver’ once somebody is a paying customer.

With a “high-ticket mindset” you should provide your “high-ticket prospects” more than they expect at every step along the way.

If your prospect only gets sales pitch after sales pitch, without any real value while they are building a relationship with you…why would they expect things to change after signing on the dotted line?

Over-deliver in your marketing and sales campaigns and you’ll build stronger relationships, generate more leads, and close more “high-ticket clients.”

We’ve developed a systematic process, that takes all the guesswork out of achieving these results.  It’s totally plug-n-play, and works for any type of business.

If you want to learn more about it, be sure to pre-register for our 4-Part  Appointment Generator Workshop starting February 5th, that will outline all the necessary tools, tips and tricks, to help you land more appointments with your prospects and create more clients.