The 4 Key Issues With Most Lead Generation Programs

Posted by LinkedSelling in B2B Lead Generation & Sales Development

When it comes to reaching leads every second counts and every lead matters. 

Whatever the approach – email outreach, social media, face-to-face -- the competition for attention is fierce. 

Not only do you have to gain attention, but you have to build trust immediately. 

If you don’t make that quick connection, a potential lead is lost. 

And, a second chance may not come around for a while – if ever.

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Thanks to advances in email and smartphone technology, we now have access to our leads in some way, shape or form 24 hours a day, 7 days a week. 

As a society, we can check our email messages and social media platforms anytime and anywhere which means your leads and potential customers are merely a finger swipe away. 

But, it’s not always that easy. First, you have to cut through hundreds of emails and social media posts that your leads are receiving from the competition, other businesses, work, family and friends. 

Focusing on your lead generation marketing strategies can help, but where do you even begin?

What is Lead Generation Marketing?

Before we begin, let’s start with an official definition - “lead generation marketing is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, email acquisition or sales leads. The methods for generating leads typically fall under the umbrella of advertising but may also include non-paid sources such as organic search engine results or referrals from existing customers. Lead generation can be useful for any type or size of business, and for both B2C and B2B customers.” (Reference)(

Ultimately, lead generation allows you to find customers, but creating a winning lead generation marketing strategy takes effort. 

If not done correctly, you could miss making that connection and ultimately lose a customer and potential revenue. We’ve put together a quick list of the top 4 issues that many businesses often face in developing a lead generation strategy and how to resolve them.

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Lead Generation Issue #1:  Limited Resources and False Expectations

Whether it be time, money, employees, or knowledge, limited resources are one of the biggest obstacles in creating an effective lead generation marketing strategy. If you lack the budget to hire a full-time, tech-savvy staff, then your lead generation marketing strategy doesn’t have the chance it needs to succeed. Nothing happens overnight and a lack of resources will just compound the issues. Setting an intention now to devote the necessary resources to your lead generation strategy can help to align expectations and outcomes.

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Schedule a strategy call with our team to get more qualified sales appointments

Lead Generation Issue #2:  Current Strategy is Lacking or Too Complex

Even if a current strategy is in place, perhaps it’s missing something or overly complex and not achieving the desired result. It’s important to have a clear direction and a plan, but sometimes we all need a little help. This is one of the benefits of lead generation marketing because it helps you to set a clear path. To succeed today, you need to rise above the competition and do things better, faster and smarter.

Lead Generation Issue #3:  Missing That Personal Connection

Let’s face it – we all want leads. But sometimes we try too hard to reach as many people as possible as quickly as possible and we miss creating that personal connection. Instead, messaging seems canned, impersonal, robotic and overly salesy. When leads and prospects open your message or see your social media, they know thousands of other people received the same message and the connection is lost before it can even begin.

Lead Generation Issue #4: Lack of Optimization

Too often, we spend all the time up front creating the perfect campaign and implementing. Then, we lose steam when it comes time to track the data and analyze results to determine next steps. Sometimes, it’s because we lack the staffing resources or data analysis savviness. But the best laid plans are wasted if we don’t track results, create next steps and assess success. Tracking results and optimizing effort will pay off in the end.

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Know When to Ask for Help

Lead generation is just a small part of the process yet requires continual nurturing and constant attention. Converting those leads to customers requires so much more time and effort and every part of the process is equally important. 

It’s not enough to focus on creating a stellar campaign that drives traffic. It’s not enough to focus on data and metrics. 

What is enough?

Focusing on a multi-step, multi-channel approach that gains attention, creates trust and builds relationships is what is needed to start the process. It’s a journey and any journey is easier when you’re not alone. 

Whether we’re generating leads for our clients or training them on our powerful processes and how to use our tools, LinkedSelling helps leaders build powerful and more profitable business relationships. We’ve helped thousands of businesses expand their client base through proven outbound lead generation and sales development systems. 

To learn more about how we can solve your lead generation issues and help you build better relationships and grow your business, contact us to book a planning session today. 

Don’t just get the lead. Take the lead and start your journey today.

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